Creatives: The People, The Mission.
Bezalel was the first man in the Bible described as having the 'Spirit of God on him.' There is something about Creativity.
Let’s begin at the root: the foundation of all creativity is GOD.
Take a moment. Let that sink in.
THE FOUNDATION OF CREATIVITY IS GOD.
Creativity isn’t random — it’s divine. It’s not merely a skill; it’s a reflection of the Creator’s nature embedded in human expression.
Today, when we say “creatives,” we’re referring to those actively shaping the world through content — videographers, writers, content creators, directors, photographers, social media managers, art directors, strategists. If it feeds the media, a creative is behind it.
(I unpacked this in my last post — if you haven’t read it yet, go catch up.)
THE CREATIVE MANDATE
At the core, every creative is called to one of three missions:
To Educate. To Inform. To Entertain.
This threefold agenda is not accidental. It’s intentional — and it defines how we show up, what we create, and who we speak to.
Let this be clear as we move forward:
A creative’s audience is not assigned — it is discovered. Self-defined.
To educate, a creative embeds insight into every piece — whether visual, written, or spoken. To inform is the charge of news agencies and truth carriers.
To entertain? That’s the space of music, film, TikToks, novels, and magazines. All valid. All necessary. All powerful.
THE ATTENTION PANDEMIC
We are in an era where the creative industry is thriving — and so is phone addiction. The power of today’s creative lies in their ability to influence the very thing people can’t put down. It’s not that creatives just showed up — mirror selfies have existed for ages. But now, attention is amplified. It’s at an all-time high.
And under this rise, two quiet pandemics are spreading:
1. Addiction to Media.
People wake up and reach for their phones before they breathe a prayer. Men sit behind newspapers like masks. The thirst for updates — often unfiltered — grows daily. But this was never the mission of creativity. The mission was never to trap the soul.
2. Identity by Metrics.
When creatives begin to crave attention, rather than steward it, distortion sets in. We start playing to the gallery. We let algorithms direct our art. Metrics become our compass.
But remember this:
A creative’s audience is discovered. Self-defined.
Not forced. Not borrowed. Not begged for.
THE TEMPLATE THAT NEVER CHANGES
God — the eternal constant — is the original Creator.
He is the blueprint. The example. The assignment-giver.
He has a clear identity. A defined role.
He creates with intention, not for clout.
This is our mandate too:
To know our calling. To stay aligned.
To resist the pull of platforms, and remain faithful to purpose.
Too many creatives are now planted in spaces they were never called to —
not because of vision, but for engagement, exposure, and temporary gain.
Purpose is not a trend.
THE QUESTION THAT REVEALS PURPOSE
Here’s a formula that has served me for years: We are sent here with divine assignments. We call it purpose. Want to discover yours?
Ask yourself this, with every ounce of honesty:
What is that one thing you’d do for free — and still feel deeply fulfilled doing?
That, right there, is not just passion. It’s a divine instrument.
Discover it. Hone it. Serve with it.
And yes — make a living through it.
But always remember:
Purpose before platform. Assignment before applause.
Life is kind to those who live aligned.